In a groundbreaking move, Google has unveiled a substantial expansion of its renowned Google Play Games platform, aiming to incorporate support for titles developed exclusively for personal computers. During the recent Google for Games Developer Summit, a plethora of transformative changes were revealed, which are set to have a profound impact on PC gamers. 

Google is poised to empower publishers by enabling them to launch PC games directly on the Play Store. Highly anticipated projects, such as the immersive open-world adventure Genshin Impact and the action-packed RPG Solo Leveling: Arise, are already accessible to enthusiastic players, with the latter expected to make its debut by the end of the year.

Genshin ImpactImage: EnsiplayInitially, the primary focus will be on supporting free-to-play titles that seamlessly bridge the gap between mobile and PC platforms, offering players a unified gaming experience across devices.

Google's API for referrals has undergone a significant expansion, now extending its support to PC games. This empowers developers to effectively manage user acquisition campaigns and precisely target the PC gaming audience. 

Moreover, developers will have the opportunity to provide enticing discounts and complimentary in-game items to subscribers of the Google Play Pass. Aurash Mahbod, the visionary leader at the helm of Google Play Games, has revealed that developers who have embraced the platform have witnessed a remarkable 30% increase in playtime following the availability of their games on PCs.

Google Play PassImage: GoоgleThe company has now proudly announced that the platform boasts an impressive collection of over 3,000 games, accessible to players in more than 140 countries worldwide. 

Looking ahead, Google aims to forge strategic partnerships with a diverse range of developers, paving the way for the introduction of PC-exclusive titles that push the boundaries of gaming innovation. Leveraging the power of artificial intelligence, Google Play has already enhanced game descriptions, ensuring that players can easily discover captivating new experiences. 

Furthermore, the company has ambitious plans to empower developers by allowing them to offer enticing discounts on their games, introduce the immersive Play Pass subscription, and implement the rewarding Play Points system.

Main image: Ensiplay 

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