Daria "Foxdari" Sedelnikova Recently, major gaming companies Microsoft and Sony have been changing their strategy for releasing exclusive games. This is due to new commercial realities: inflation, rising interest rates on loans, and an overall slowdown in industry growth after the pandemic-driven expansion. As game development becomes more expensive, leading companies are seeking ways to reduce costs and mitigate risks in the current environment.
One such approach is releasing games on other platforms, which Sony and Microsoft are already actively pursuing. Analysts note that while this strategy is not new, companies are increasingly betting on it. Consumers stand to benefit from these changes, as games will be available on a wider range of platforms. However, a complete abandonment of exclusives is not expected, as they contribute to the growth of console sales, especially in the case of Nintendo.
Image: playstation.comExperts are confident that PlayStation and Xbox exclusives will appear more frequently on other platforms, including PCs and mobile devices. This will allow companies to reach a broader audience, as the number of console users has stopped growing.
Analysts confirm that the console audience is not increasing, and even the successful Nintendo Switch has yet to surpass the record-breaking sales of the PlayStation 2. At the same time, Sony and Microsoft need to grow, so they will more aggressively seek new audiences beyond their platforms.
Despite the more active release of games on other platforms, experts believe that Microsoft and Sony will not leave the console market in the coming years. Instead, companies may focus on innovation, paying more attention to portable devices and cloud technologies, especially after the success of the Steam Deck.
Main image: Ensiplay
0 comments